DIRECTOR/ANIMATOR: Graeme Maguire
PHOTOGRAPHY: Simon Morris
I must have been insane when I decided to make this video the way it is… all done on After Effects using hundreds of scanned drawings and a ‘Create 3D box’ plugin. The robot battle is mental and was well worth the effort in the end! The city is based on Shibuya Square in Tokyo as the band referenced Manga and Japanese imagery, so I tried to keep that in mind for the general aesthetic and animation style. The robots represent the singer’s inner struggle between heart and mind over the guy she’s in love with in the lyrics. The scene was originally meant to be a battle between two American football teams (hence the cheerleading parts) but I changed it mid-production as it didn’t fit with how the video was turning out. Besides, giant robots are way cooler anyway!