DIRECTOR/ANIMATOR: Graeme Maguire
SHOOT DIRECTOR: Steffano Cassini
DOP: Amit Ramrakha
LABEL: Beating Heart
Another video for London based label Beating Heart (beatingheartproject.com/) and their collaborative music project Saronde. “Beating Heart invite musicians, artists and producers to remix the world’s largest single collection of vintage African recordings, which were made by Hugh Tracey between the 1920s and 1970s. Sales of ‘Beating Heart – South Africa’ support The Women’s Legal Centre, run by a group of female lawyers striving for gender equality across South Africa”.
After developing a concept & storyboard based on the artwork for the release, we organised a green screen shoot in Nairobi, Kenya, where the featuring artists are based. We hired a local director who sent the files to me so I could begin work. The video is based on 80′s retro inspired artwork and computer game imagery – my dream aesthetic really!